Word is coming out from Ars Technica, G4 and other major sites about EA's "Sin to Win" contest, encouraging con-goers to commit "Acts of Lust" (read: take pictures) with their booth babes and upload them to the net for fabulous prizes and what-not. The contest promoting their upcoming game based on Dante's Inferno has, brace for it kids, BRACE FOR IT!!!, struck a nerve, with some calling it degrading and misogynistic while others pass it off as a publicity stunt/grab for any attention they can get. Some will remember the small kerfluffle an EA-orchestrated fake protest outside last month's E3 that caught some flak from the Christian community also promoting the game. EA has already offered up the apology that I'm sure was written up five minutes after someone initially suggested the contest.

Ignoring the mile-wide landmine EA's breakdancing on for a minute, can't they think up anything else? Taking pictures of and with booth babes and cosplayers is a con is pretty standard stuff. On top of this, Lust is only one circle of Dante's Hell. As much creative license and liberties being taken with the source material totaled up, Dante can't stay in the second circle forever. Yet, it's the biggest chunk of the marketing the game has received so far. Sure, sex sells and all, but why not give the other sins some airtime? With this in mind, and because you can't really put positive marketing spin on consumers committing other key Inferno sins like theft, suicide and betrayal (unless you're a tabloid), Project Foxhole would like to submit some suggestions for EA's next big stunt as keyed to the seven deadly sins.
More...

Pat Loika has been going to comic conventions since forever. This is his guide to survival. Put your gear on and dive in, soldier.
More...